As a part of Cornell and CALS, New York State Integrated Pest Management materials should follow those brand guidelines. CALS follows Cornell's guidelines so following CALS guidelines is usually sufficient.
Cornell Brand Guides
How to refer to New York State Integrated Pest Management in writing.
- Internally, among familiar audiences of faculty, staff, interns, use: NYSIPM (no space between the S and the P).
- When addressing “insiders” in education, industry, funding agency partners, you may refer to us as: NYSIPM.
- When writing for external audiences that may or may not be familiar with the program, including grant administrators and mainstream media outlets, always use our full name: New York State Integrated Pest Management, upon first reference. Upon second reference, use: NYSIPM.
Logos and Type Treatments
⚠️If using the Cornell logo or seal you may want to review the guidelines provided by the Cornell University Brand Center.
NYSIPM Type Treatment vs. Old Logo
As we work on our rebranding effort guidelines may change. At this time, do not use the old NYSIPM logo on new materials. We are using a simple type treatment aligned with the CALS brand guidelines until a new logo is developed.
Centered Type TreatmentIf using in the centered NYSIPM type treatment in conjunction with the Cornell seal the centered logo will look best underneath the Cornell seal with both elements centered. |
|
|
Red centered type treatment |
Download NewYorkStateIntegratedPestManagement_red_centered.png |
| Dark gray centered type treatment |
Download NewYorkStateIntegratedPestManagement_drkGray-centered.png |
| White centered type treatment |
Download NewYorkStateIntegratedPestManagement_white-centered.png |
Single Line Type TreatmentIf using in the single line NYSIPM type treatment in conjunction with the Cornell seal the type treatment will look best aligned right with the Cornell seal aligned left. Remember to use sufficient space between them. |
|
| Single line red |
Download NewYorkStateIntegratedPestManagement-oneLine-red.png |
| Single line dark gray |
Download NewYorkStateIntegratedPestManagement-oneLine-drkGray.png |
| Single line white |
Download NewYorkStateIntegratedPestManagement-oneLine-white.png |
Using the NYSIPM type treatment with the Cornell Seal
- The Cornell seal must be above or to the left of the NYSIPM type treatment.
- There should be sufficient space between our type treatment and the logo so that they don't appear to be a "lock-up" or single graphic.
- They should not be placed close together with a line separating the seal and the NYSIPM type treatment. This qualifies as a lock-up.